Planning Your Trade Fair Stand: Type, Size and Layout

Your stand is the first impression you make at a fair. The right type and size determine both visitor traffic and your budget.

Four Stand Types

• Inline stand: open to the aisle on one side. The most economical option.
• Corner stand: open on two sides and visible from two aisles.
• Peninsula stand: open on three sides for greater visibility.
• Island stand: open on all four sides; suited to large-scale participation.

How to Choose the Size

• List the number and size of the products you will display.
• Allow for meeting space: our stand design tool shows how many meeting tables fit in the size you choose.
• Leave room for your team to move around the stand comfortably.

From a Support Perspective

Government support is calculated per m², so the larger the stand, the higher the support amount, up to the per-fair cap. For the calculation method, see: how is overseas trade fair support calculated?

Design Tips

• Your brand and key message should be legible from a distance.
• Products should be positioned so they can be seen from the aisle.
• Find out the organiser's height, material and construction rules before you start designing.

You can design and try out your stand in 3D: stand tool on the home page.